ICICI Bank DSA Registration


A direct selling agent (DSA) is an individual that partners with lending institutions to sell products in their name. They promote their products and earn commissions based on the number of products they sell every month. Banks collaborate with DSA agents to expand their business and delegate some of their paperwork. A DSA partner’s primary responsibility is to assist loan applicants, ensure that all their documents are in order, and maintain records for their bank as well as themselves. The ICICI bank is one of the most well-known lending firms in the country. Working as an ICICI bank DSA can be a rewarding career choice, with the potential to earn higher pay and develop valuable skills. 


Benefits of working as an ICICI bank DSA


  • Establish trust with the audience easily: The ICICI bank is a reputed lending institution with branches nationwide. Working as an ICICI bank DSA makes it easier to sell products, as their brand is already established and people trust them.

  • Earn generous pay: Being a well-known financial institution, the ICICI bank offers handsome commissions, bonuses if one exceeds sales targets, and incentives to boost their employees’ morale. An ICICI bank DSA earns comparatively higher commissions than its other counterparts. 

  • No meritocratic gatekeeping: You do not need a professional degree in banking, accounting, or finance to begin working as an ICICI bank DSA partner. You also do not need to make any upfront investments. The bank will provide the training modules.

  • Enjoy flexible working conditions: If you need to balance personal commitments alongside a full-time job, working as an ICICI bank DSA agent is the perfect fit for you. They offer flexible working hours and you do not have to report to their physical branch daily. 

  • Offer competitive interest rates: Partnering with ICICI bank as a DSA agent ensures that you can offer some of the best interest rates on loan products for your clients. You will also have access to high-quality products that are in demand, which will make it easier for you to make sales. 

  • Receive better training and support: Reputed banks like the ICICI bank provide extensive support and updated training modules to their DSA partners, helping them develop their selling skills. You can also ask for advice from other DSA agents in the bank or talk to mentors higher-up to fine-tune your skills. 

  • Get more networking opportunities: Being one of the top-rated banks in the country, the ICICI bank often receives invitations to trade shows, educational programs, and other networking events. As an ICICI bank DSA, you can attend them, promote your bank’s products, and expand your reach.

Offer a variety of financial products to your clients: Another advantage of working as an ICICI bank DSA partner is their wide variety of high-quality financial products. They offer a large number of credit cards, personal loans, home loans, car loans, investment schemes, insurance policies, and other products to alleviate their consumers’ financial problems. As an ICICI bank DSA agent, you must learn all their products’ features, benefits, and unique selling points to answer customer queries promptly.

How to apply for ICICI bank DSA registration online?

To apply for ICICI bank DSA registration online, head to the official website of the ICICI bank and apply for their ‘DSA Partner Program.’ Fill in personal details and professional details on the registration form. Submit your KYC identification documents and enter your income details on the portal. 


If the bank authorities approve of your profile, you may be asked to come in for an in-person or virtual interview. The interviewers will assess your capabilities and check if you are fit to work as an ICICI bank DSA agent. If you are selected, you have to sign their DSA agreement. It is a written contract to protect the interests of both parties. 

Eligibility criteria to apply for ICICI bank DSA registration

  • Citizenship: You can apply for ICICI bank DSA registration online only if you are a citizen of India.
  • Age: You must be above 18 years of age to apply for ICICI bank DSA registration. 
  • Educational qualification: You do not need formal degrees in banking, accounting, or finance to work as an ICICI bank DSA partner. However, you must go through their on-job training modules to learn about their products and convert prospects to potential customers. 
  • CIBIL score: Although not a compulsory requirement, you must not have a large stack of debts or poor credit scores if you want to apply for ICICI bank DSA registration. It is a no-brainer that if you have poor financial skills, lenders may not trust you to work as a DSA, where your primary role would be to advise others on their finances. 
  • Additional requirements: Customers tend to look for DSA partners that can speak their language because it makes for easy communication and brings a sense of familiarity, which is essential when discussing such consequential topics as loans and investments. If you can speak any regional language, you have a higher chance of being selected for the role of an ICICI bank DSA partner. 


Documents required to apply for ICICI bank DSA registration

  • Proof of identity: Aadhar card, PAN card, Voter ID
  • Address proof: Utility bills, passport, driving license
  • Bank details: Your latest three months’ bank transaction documents
  • Tax details: Form 16 and other income tax details
  • Employment details: Business address proof if one runs a business, salary slips if one is engaged in an organization, and payment invoices if one works as a freelancer or is self-employed
  • Registration form: Your ICICI bank DSA registration form complete with all your personal and financial details


Skills required to work as a loan DSA

A DSA agent must conduct research on competitors’ products and think of innovative marketing campaigns to highlight the unique benefits of their bank’s products. They must also have excellent negotiation skills to persuade prospects to invest in their bank’s products. It is always better to work as a DSA agent in a reputed lending firm, for you can receive comparatively higher pay and better opportunities. Andromeda Loans is another well-known lending firm, known for its variety of products, quick loan disbursals, and cutting-edge technology. 

ICICI Bank DSA Registration FAQ

An ICICI bank DSA is a direct sales associate that partners with the ICICI bank to sell products on their behalf. They receive commissions based on the number of products they sell every month.

To apply for ICICI bank DSA registration online, you have to go to their official website and submit all your personal and financial details. If your profile is shortlisted, you will receive an interview call.

An ICICI bank DSA helps borrowers with their loan application process, resolves their queries, and also maintains records for their lending firm. Above all, their primary duty is to look for new customers and market their bank’s products to help expand their business.

You do not need fancy degrees to work as an ICICI bank DSA. You only need to obtain mastery over your bank’s product knowledge and develop good negotiation skills to make sales.

No, you do not have to report to the physical branch of the ICICI bank daily, if you work as an ICICI bank DSA. You can set your own working hours. However, you may need to meet clients and guide them through the application process in the office, or non-work environments like cafes, restaurants, and stores.