How to Get Leads as a DSA Agent?

A direct sales associate or a direct selling agent (DSA) is an individual who partners with companies and sells their products, typically in a non-work environment like a cafe or over phone calls. In exchange for their services, DSA agents earn a commission from the company. Institutions, typically banks and NBFCs, hire DSA agents to delegate some of their documentation tasks. A loan DSA not only brings in more clients for the bank but also assists loan applicants, resolves their queries, and maintains records for the bank. 


How to get leads as a DSA agent?

As a DSA agent, your most important responsibility is to look for new clients and expand your lender’s business. It is not just enough to generate leads, you also have to facilitate a healthy communication channel and create a long-lasting relationship with them. Here’s a quick guide on how to generate the maximum number of leads as a DSA agent. 


Tap into your personal network

One of the easiest but most forgotten ways to generate leads as a DSA agent is to reach out to your friends and family, who may be interested in exploring your products. If you are selling financial products, it makes even more sense to reach out to your personal network because they would be more likely to trust your word and invest in your recommended loan products. You can reach out to them over call, text, or email and tell them about the benefits of your products. 


Ask around your previous client pool

If you have prior experience in the same industry, work with your old contacts. Since you would already have established some level of trust with your old audience, they will be more inclined to purchase from you. For instance, if you are working as a loan agent and have prior experience working in the finance sector, you most likely have a ready audience of tax advisors, chartered accountants, and financial planners to pitch loan products to. 


Attend networking events

Another fantastic way to meet new people and tell them about your products and services is to attend networking events. There are trade fairs and events happening throughout the year. Look for events that are relevant to your industry or business, for example, a loan agent would most likely not find suitable clients in a cooking workshop. Take your business cards and provide valuable insights to establish yourself as a trusted voice in your industry. 


Offer attractive schemes and incentives

The good-old way to attract clients is to offer on-demand schemes and incentives. Make sure to receive customer feedback to understand what your existing customers like and take note of what to improve upon. Craft short but interesting headlines to catch your target audience’s attention and call, text, or email them to promote your latest launches. 


Build an online presence

If you want to generate more leads as a DSA Channel Partner, you have to establish yourself as a thought leader in your industry. One way of doing that is to send informative emails or publish content on your social media page or blog. If prospects continuously receive valuable insights and detailed information from you, they will be more likely to reach out to you when they need your products or services. 


Create a website

You can include a limited number of your best-selling products in a text message or an email. Prospects may be looking for something different or would want to browse your company’s offerings before making a purchasing decision. Having a website with all your products in place is a great way to showcase them. You can highlight their benefits and purposes to further guide a buyer’s decision. Having a domain name that prospects can look up also boosts your image as a reliable business. 


Send promotional messages

Direct marketing techniques like sending texts, emails, or calling interested prospects is a great way to generate leads. To make sure that your messages do not irritate your target audience, do not make them too sales-y and include valuable information that would compel them to browse your company’s products or make a purchase.


You can also have a subscription option on your company’s blog or social media page. Since they have chosen to subscribe to their page, they would obviously want to receive promotional messages from you. Interested prospects are more likely to turn into potential customers. However, do not bombard them with sales pitches. 


Provide value

The best way to generate and retain leads as a DSA agent is to provide valuable insights and genuinely try to offer solutions to your target audience’s problems with your products or services. If your product does not benefit them, they will not be willing to make a purchase. You have to be very clear on what problem you want to solve for your clients and highlight how your products would alleviate their concerns. 


Follow up with leads

If you find a prospect showing interest or calling you to know the benefits of investing in a product, respond promptly and provide helpful information. If they are confused, you must understand their needs and help them make an informed buying decision. DSA agents have to monitor customer queries and resolve them as quickly to facilitate a healthy communication channel between their company and their clients.  Often, they have to carry information back and forth as they are the mediator, and in most cases, the first point of contact between a company and its customer. 


To conclude

A DSA agent must possess strong negotiation skills to position their company’s products from an appealing angle. They must also have detailed information about their partnered companies’ existing and upcoming products. If you are an aspiring loan DSA agent, look for reputed lending institutions like Andromeda Loans to grow your business. Andromeda Loans are one of the top-rated lenders in the country, combining cutting-edge technology and financial expertise to bring the best loan products to their customers. They are also committed to developing newer learning opportunities for their DSA agents and offer on-job training modules to polish their skills.