A direct selling agent for banks sells or distributes financial products. They are also responsible for streamlining processes and guiding loan applicants. Customers also reach out to bank DSA agents to evaluate their income and assets and help them choose the best loan product to fit their needs. DSA meaning in banking is not only someone who sells financial products in the name of the bank but also someone who works to improve the financial well-being of their clients.
Meaning of DSA in banking
DSA meaning in banking refers to those individuals that partner with lending institutions to sell or distribute products. A direct selling agent for banks mostly sells financial products and loan schemes. Their primary responsibility is to help loan applicants with their paperwork. They may also disseminate information about new credit card rules and good money management practices. In exchange for their services, direct selling agents for banks earn a percentage of the total loan amount of the product they sold.
Role of a bank DSA
- Source prospects:
A direct selling agent for banks brings in more clients and expands their business. Direct selling agents have to be on the lookout for prospects and pitch their bank’s products. Since the monthly salary of a DSA agent depends on the number of products they sell, there is always an impetus to look for more and more clients. Banks may also fix specific sales targets that DSAs have to meet every month.
- Research competitors’ products:
To ensure their product’s popularity over all others, bank DSA agents have to keep an eye on their competitors. They have to think of innovative strategies to make sure that prospects choose their institution’s products above others. Direct selling agents for banks must position their products in a beneficial light and highlight how their products will alleviate the financial concerns of their customers.
- Explain the latest product details to customers:
Bank DSAs have to be informed of the latest, existing, and upcoming financial products of their institution. They must simplify the legal jargon and explain the product details to their customers to help them make informed decisions. Most traditional banks provide on-job training modules for DSAs that contain detailed information about their available financial products.
- Verify documents:
Another important role of a direct selling agent for banks is to verify the submitted documents of a customer. They must run background checks, go through their KYC identification documents, and ensure that the paperwork is completed on time without any hiccups.
- Maintain records:
DSA partners also maintain records and facilitate clear communication between customers and banks. A direct selling agent for banks must keep a note of the client’s identification documents, make copies of their loan application documents, and keep records for the bank.
- Resolve customer queries:
Direct selling agents for banks must resolve customer queries and reach out to interested prospects during working hours. Most loan applicants need one-on-one advice to handle the documentation processes. Customers also prefer taking help from DSAs as they offer personal guidance, which traditional banks do not have the manpower or time to provide. While DSA partners have the flexibility to set their own working hours, they must be available during office hours.
Why work as a direct selling agent for banks?
Bank DSAs do not have to report to the physical branch of their lending institution daily. They can carry out their responsibilities, verify documents, and assist clients with their loans from the comfort of their houses. They also have the liberty to set up meetings with prospects at their convenience.
Since you do not need a finance degree to begin working as a bank DSA, anyone with strong persuasion and good communication skills can work as a direct selling agent for banks. If you are looking for more flexibility in your role, are juggling multiple responsibilities, or jump-starting your career after a break, working as a bank DSA agent would be right up your alley.
Eligibility criteria to become a bank DSA
- Must be an Indian citizen: You must be a citizen of India to work as a bank DSA.
- Must be a legal adult: If you are not above 18 years of age, you cannot work as a direct selling agent for banks.
- Can be salaried or non-salaried: Both salaried and non-salaried individuals are eligible to work as a bank DSA partner.
- Must have an excellent CIBIL score: You must have an excellent credit history if you want to work as a bank DSA. While not mandated by any bank, it is imperative that you have your debts paid on time before advising others on taking loans.
- No professional qualifications required: You do not need a finance or banking degree to begin working as a direct selling agent for banks. Financial institutions will teach you about their products and train you to pitch them from a beneficial angle.
- Well-versed in at least one local language: Some banks require you to be fluent in at least one local tongue to communicate easily with prospects. Some clients prefer working with a DSA who knows their native tongue, as they would have some prior idea about their cultural habits and spending practices.
How to register as a direct selling agent for banks?
If you are interested, here’s a quick guide to help you transition into the role of a bank DSA.
- Submit your online application form: Go to the official website of the bank that you want to partner with. They will have an option like ‘Become our Partner’ or any section of their website with a call to action for aspiring bank DSAs. Click on that and fill up the registration form with all your basic details.
- Pay the DSA application fees: To apply to work as a direct sales agent for banks, you have to pay the application fees and complete the online registration process. You can avail of any of the available payment channels like UPI, credit card, or debit card to pay the fees.
- Submit documents: The next step in the DSA application process is to submit the required documents. You will be asked for identification proofs like PAN card, Aadhar card, Voter ID, and address proofs like utility bills, passports, and driving licenses. If you are a salaried individual, you have to also submit your salary slips, bank account statements, form 16, and other income tax details. If you are self-employed or run a business, you also have to show your financial statements.
- Undergo background checks: Banks will verify your KYC identification documents, previous employment records, salary slips (if salaried), bank transaction statements, and utility bills. If you have paid your dues on time and submitted documents on time, you will be called in for an interview.
- Turn up for the interview: If your profile meets the expectations of the banks you have applied to, they will call you for an in-person or virtual interview. The interviewer will assess your qualities and tell you about the responsibilities of a direct selling agent for banks in detail. If you are satisfied with the terms and conditions and they approve of your profile, you will be asked to sign the final agreement.
- Sign the DSA agreement: A DSA agreement is a written contract between the bank and the distributors to protect the interests of both parties. Banks also ask their agents to sign a written DSA agreement to specify payment structures and additional duties. While the Reserve Bank of India and the National Banks Commission set a minimum percentage of the loan amount that a direct selling agent for banks will receive upon selling a product, banks offer competitive rates to attract talent. Such details are mentioned in a DSA agreement, so make sure to read yours thoroughly before signing it.
- Go through the DSA code: Once you sign the DSA agreement, you will be fully inducted into the institution. Upon joining, you will be given a DSA code. A DSA code contains all the rules and regulations that a bank DSA agent must abide by. DSA codes list their institution’s product details and provide relevant information on how to go about their duties. A direct selling agent for banks must follow basic etiquette, like calling the clients only during office hours and providing correct information.
Bank DSAs are the first point of contact for prospects who want to avail of loans or get credit cards. They are responsible for maintaining goodwill between customers and financial institutions. Banks, NBFCs, and other lending institutions like Andromeda Loans also offer flexible working schedules and unlimited income potential. If you have strong negotiation skills and can think of innovative marketing strategies, you will definitely succeed as a direct selling agent for banks.